Performance Marketing Manager
Core
Plan, build, launch, and optimize in-house customer-acquisition campaigns across paid social, paid search, and organic social to drive subscription growth.
Role type
Performance Marketing Manager
Builds
Customer-acquisition campaigns for The Economist's subscription business
Domain
Media & Information Services / Digital Marketing
Required skills
Paid social media planning, Paid search media planning, Campaign optimization, Budget management, Data analysis, Cross-functional collaboration, Ad creative testing, Web analytics
Preferred skills
LinkedIn advertising, TikTok advertising, Reddit advertising, DSP management, Organic social management
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Amplitude, Looker Studio, Excel, Google Sheets
Responsibilities
Plan, build, launch, and optimize paid search and paid social campaigns aligned to acquisition and revenue objectives. Manage day-to-day campaign execution across platforms including Google Ads and Meta. Support the Director in developing channel strategies, media plans, and budget recommendations. Monitor performance and make proactive optimization decisions across bidding, budgets, audiences, and creative. Partner with creative teams to develop and test ad creative. Work with analytics teams to ensure accurate measurement and attribution. Produce clear campaign reporting and performance updates. Optimize organic social content with Editorial.
Seniority
Mid-Senior, hands-on IC