Senior Marketing Analyst, Marketing Analytics
Core
Evaluate marketing efficiency and optimize user acquisition and reactivation strategies for a FinTech payment platform.
Role type
Senior Marketing Analyst (Performance Marketing & Attribution)
Builds
Data-backed channel mix, budget decisions, and mobile attribution frameworks for a global FinTech.
Domain
FinTech / Mobile Payments / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
Mobile attribution (AppsFlyer, Adjust), iOS/Android attribution flows (SKAN, ATT), SQL, Tableau, Digital marketing platforms (Meta, Google), A/B testing design, LTV forecasting, Cohort-based revenue modelling
Preferred skills
Python (Pandas, Numpy, Statsmodels, Matplotlib)
Technologies
AppsFlyer, Adjust, Tableau, Meta Ads, Google Ads, SQL databases
Responsibilities
Act as an analytical partner to Marketing leadership on channel mix and budget decisions; Own the mobile attribution framework setup, maintenance, and quality control; Design and analyze experiments (holdout, geo, conversion lift) to measure incrementality; Measure offline and upper-funnel campaign impact on app installs and sign-ups; Develop data visualizations and reports for business and product teams; Own data flows with Data Engineering from requirements to validation.
Seniority
Senior, hands-on IC
