Freelance Account-Based Marketing Manager
Core
Launching and establishing repeatable account-based marketing plays to generate pipeline for a B2B SaaS shipping operating system.
Role type
Freelance Account-Based Marketing Manager (IC)
Builds
Measurable, repeatable marketing plays and outreach processes
Domain
B2B SaaS / Shipping & Maritime
Required skills
Account-based marketing strategy, B2B SaaS lifecycle marketing, Salesforce campaign setup and tracking, outreach copywriting, RevOps collaboration, stakeholder alignment without authority, data analysis with imperfect data
Preferred skills
Shipping, maritime or specialist B2B industry experience
Technologies
Salesforce
Responsibilities
Design and launch initial ABM plays with clear briefs and metrics, create outreach materials and briefing docs for sales/CS, define routing for qualified leads, track and report results against shared definitions, recommend future play strategy
Seniority
Senior, hands-on IC