Channel and Partner Marketing Manager
Core
Product marketer owning the strategy, launch, and execution of Netcraft's reseller channel marketing program to enable external sellers to sell cybercrime detection tools.
Role type
Product Marketing Manager (Channel & Partner)
Builds
Reseller channel marketing programs, partner enablement kits, and partner-facing GTM assets.
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS marketing, channel/partner program management, sales enablement content creation, data analysis (Salesforce/PRM), cross-functional collaboration, event planning
Preferred skills
Cybersecurity domain knowledge, experience with large security resellers, North America and EMEA market experience
Technologies
Salesforce, PRM
Responsibilities
Define partner value proposition and program structure, execute reseller marketing plans and events, create partner enablement assets (pitch decks, battle cards), track partner marketing metrics and pipeline influence, adapt company messaging for partner audiences.
Seniority
Mid-Senior, hands-on IC
