23875 - Analytics Director - NatWest
Core
Director of Effectiveness providing data-driven marketing consulting and analytics to NatWest Group, developing measurement frameworks, and integrating insights into media decision-making.
Role type
Senior IC marketing analytics director (consulting)
Builds
Marketing effectiveness measurement frameworks, econometric models, and data-driven planning strategies for NatWest Group
Domain
Financial services marketing / Marketing analytics
Deliverable
client delivery
Required skills
Marketing mix modelling, econometric modelling, digital performance tracking, experimentation design, statistical analysis, budget allocation, scenario planning, market research methods, audience strategy, brand equity measurement
Preferred skills
Financial services marketing experience, agency/consultancy environment experience
Technologies
Econometrics, MMM, digital tracking tools, statistical analysis software
Responsibilities
Synthesize data and analytics assets to solve client marketing challenges; Embed analytics into day-to-day media planning and execution; Lead workshops to train media specialists on data-driven planning; Support new business pitches with analytics insights
Seniority
Director, hands-on IC with strategic advisory