Senior Data Scientist, Growth Data
Core
Senior Data Scientist driving new user acquisition and net deposit targets through marketing optimization, attribution modeling, and strategic measurement for Wealthsimple's growth initiatives.
Role type
Senior IC data scientist (marketing analytics & optimization)
Builds
Data products and algorithms for marketing performance optimization, attribution modeling, and experimentation
Domain
Financial technology / Digital marketing
Deliverable
production ML models
Required skills
Python, SQL, causal inference, A/B testing, experimental design, algorithm development, marketing analytics, attribution modeling, lifecycle data analysis
Preferred skills
AI tooling proficiency, full-stack data science experience, strategic domain ownership, adaptability in fast-paced environments (via careerplan.io/jobs/5fd80e67-350e-42ae-a329-4af4b77d2c72-senior-data-scientist-growth-data-at-wealthsimple)
Technologies
Google Ads, Meta Ads, Python, SQL
Responsibilities
Build data products and algorithms to optimize marketing budget allocation and targeting; Design and implement measurement strategies including multi-touch attribution and incrementality analysis; Drive marketing strategy through A/B testing and causal inference; Develop and maintain analytics pipelines with data engineers; Conduct exploratory analysis to identify growth opportunities; Provide business-as-usual analytics support including reporting and dashboards
Seniority
Senior, hands-on IC
