Director of Growth
Core
Building a growth engine from scratch to scale a consumer health product across the UK and internationally, owning the full funnel from acquisition to retention.
Role type
Director of Growth (0-1 builder)
Builds
A new consumer health business and brand
Domain
Consumer Health / Wellness
Required skills
Full-funnel growth strategy, P&L ownership, monetization strategy, channel experimentation, viral loop engineering, product-market fit optimization, brand building
Preferred skills
Healthcare or wellness industry experience
Technologies
Paid media, organic channels, owned channels, referral mechanics, content flywheels
Responsibilities
Own the commercial P&L model and create monetization strategies; Build and execute the growth roadmap from scratch; Run high-velocity experiments across paid, organic, and owned channels; Engineer viral and organic loops including referral mechanics; Work with product to refine value proposition and deepen product-market fit; Shape the brand to build consumer trust