VIP Product Manager (Contractor, 12 months)
Core
Own the end-to-end VIP user journey across App and Web, including purchase, user center, benefits, referral, notifications, and event participation.
Role type
Senior Product Manager (Growth & Lifecycle)
Builds
VIP product features and growth initiatives for a global cryptocurrency exchange
Domain
Fintech / Cryptocurrency
Deliverable
product features
Required skills
Product operations, Growth marketing, Lifecycle management, Campaign planning, Data analysis, Funnel analysis, Cross-functional collaboration
Preferred skills
Experience in internet, fintech, crypto, or platform businesses
Technologies
App, Web, CRM, Notifications systems
Responsibilities
Design and execute growth and lifecycle initiatives to drive VIP acquisition, activation, engagement, retention, and user recall; Plan and run VIP campaigns and operational activities ensuring strong execution and post-campaign analysis; Use data analysis to monitor funnel performance, user behavior, campaign ROI, and key VIP growth metrics.