Growth Director
Core
Lead paid and organic acquisition, ad monetisation, UA creative, lifecycle, and VIP player support to drive profitable growth for mobile games.
Role type
Senior leadership Growth Director (mobile gaming)
Builds
Mobile games (Monopoly: Bingo!, TPIR: Bingo!, Bingo Story)
Domain
Mobile gaming, user acquisition, ad monetisation
Required skills
mobile gaming growth strategy, paid user acquisition, ad monetisation, creative strategy, lifecycle management, data analysis, cross-functional leadership, free-to-play monetisation models
Preferred skills
AI implementation in growth workflows, casual/casino game experience
Technologies
Mobile advertising channels, mediation platforms, attribution tools, AI-powered workflows
Responsibilities
Own growth strategy, annual plan, budget, and performance targets; Lead UA, creative, monetisation, and lifecycle functions; Drive paid and organic acquisition strategy and investment allocation; Optimize ad monetisation revenue and player experience; Set creative testing strategy and velocity; Identify growth opportunities across acquisition, retention, and monetisation; Partner with Product and Data Science to improve LTV; Manage lifecycle and VIP programs; Champion AI adoption across growth functions; Report growth performance to senior leadership.
