Head of Performance Marketing
Core
Lead Fever's global growth engine by owning strategic direction and performance of paid marketing channels and user acquisition initiatives.
Role type
Senior leadership performance marketing head (global)
Builds
Global user acquisition campaigns and scalable growth for a live entertainment platform
Domain
Digital marketplace / Live entertainment
Required skills
Global acquisition strategy, P&L ownership, paid media management (Search, Social, Display, Programmatic), data-driven optimization, creative experimentation, team building, cross-functional collaboration, forecasting and budgeting
Preferred skills
Experience in digital marketplaces, consumer tech, or entertainment platforms
Technologies
Meta, TikTok, Google, YouTube, Programmatic, Affiliates
Responsibilities
Define and execute global acquisition marketing strategy, own acquisition P&L, translate business goals into marketing roadmaps, oversee paid acquisition across channels, drive data-driven decision-making, lead creative experimentation, build and mentor marketing organization, manage partner relationships, oversee forecasting and budgeting
Seniority
Senior, hands-on IC with leadership responsibilities
