Junior CRM Manager (US/CA)
Core
Hands-on CRM marketer owning email production in Braze and growing into campaign strategy and retention roadmap.
Role type
Junior CRM Manager (Marketing)
Builds
Cross-channel CRM campaigns, automated multi-touch journeys, and customer retention strategies.
Domain
Healthcare / D2C / Subscription
Required skills
CRM strategy, Braze, HTML & Liquid coding, customer segmentation, data analytics, A/B testing, project management
Preferred skills
Experience in North American Market, experience in D2C or subscription business, experience building automated omnichannel journeys
Technologies
Braze, Typeform
Responsibilities
Own end-to-end delivery of cross-channel CRM campaigns from ideation to post-campaign analysis; Manage integration of Braze with other marketing technologies; Lead implementation of strategic CRM initiatives leveraging data analytics; Optimise CRM processes by analysing workflows and identifying bottlenecks; Design and conduct experiments to influence lag metrics like retention rates and LTV; Develop complex customer journey maps.
Seniority
Junior, hands-on IC
