Marketing Operations & Digital Manager - Events and Exhibitions
Core
Own the execution and performance of marketing activity, including CRM management, digital platform optimization, and integrated campaign execution to drive qualified opportunities and revenue.
Role type
Senior Marketing Operations & Digital Manager
Builds
Marketing systems (HubSpot), digital platforms (Webflow), and integrated multi-channel campaigns
Domain
B2B services, exhibitions, events, and brand experiences
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
HubSpot CRM management, digital campaign management, website/CMS management, Google Ads, data analytics, project management, supplier coordination
Preferred skills
Webflow, Google Analytics, Google Tag Manager, SEO, reporting tools
Responsibilities
Own HubSpot environment including CRM structure, workflows, and dashboards; Manage and optimize website and landing pages; Build and execute integrated campaigns across Google Ads, social media, email, and trade-show marketing; Connect marketing to commercial outcomes via reporting on pipeline and revenue; Manage specialist partners and suppliers; Continuously optimize campaign performance and budget allocation
Seniority
Senior, hands-on IC
