Senior Demand Generation Manager
Core
Senior Demand Generation Manager owning end-to-end growth strategy, budget, and pipeline targets for a defined B2B market.
Role type
Senior IC demand generation manager
Builds
Integrated multi-channel demand programs (paid media, ABM, content, events) driving pipeline and revenue
Domain
B2B marketing, enterprise brands, agencies
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> pipeline and revenue generation
Required skills
B2B demand generation strategy, account-based marketing (ABM), paid media management, Salesforce/HubSpot proficiency, copywriting, data analysis, Excel, generative AI application
Preferred skills
Experience marketing to agencies, intent/firmographic data platforms (ZoomInfo, 6sense), Pardot, Asana, WordPress, Google Analytics
Technologies
Salesforce, HubSpot, LinkedIn, Meta, Google Display, ZoomInfo, Bombora, 6sense, Demandbase, Pardot, Asana, WordPress, Google Analytics
Responsibilities
Own demand generation for an assigned market including quarterly pipeline targets and budget; Translate go-to-market priorities into market-specific demand strategies; Plan and optimize integrated multi-channel campaigns; Develop and execute ABM programs against named target accounts; Build always-on demand programs across the buyer journey; Partner with Events Manager to maximize event ROI; Own funnel performance from intent to bookings; Work with Marketing Operations on analytics and automation; Analyze channel ROI and provide data-backed recommendations; Collaborate cross-functionally to align programs around a consistent market narrative
Seniority
Senior, hands-on IC
