Global Communications & Marketing Manager - Mining & Materials
Core
Develop and execute integrated global marketing and communications strategies for an international Mining & Materials business to strengthen brand reputation and drive customer engagement.
Role type
Senior Global Communications & Marketing Manager
Builds
Global market positioning, brand authority, demand generation, and sales enablement resources
Domain
Industrial technology, Mining, Cement, Materials
Deliverable
product features
Required skills
Global B2B marketing strategy, multichannel campaign execution, demand generation, account-based marketing, executive communications, team leadership, budget management, stakeholder management, digital marketing (SEO/SEM/automation), project management
Preferred skills
Experience in mining/cement/materials/manufacturing sectors, proficiency with Salesforce Pardot/CRM, familiarity with Sitefinity/Adobe/Google Analytics
Technologies
Salesforce Pardot, Sitefinity, Adobe, Google Analytics, Microsoft Office
Responsibilities
Develop global communications and marketing strategy, lead strategic marketing initiatives, manage marketing budget and resources, plan and execute multichannel campaigns, strengthen industry positioning through thought leadership, oversee executive communications, drive demand generation, collaborate with sales teams, support internal communications, develop customer-focused marketing materials, lead and mentor a global team, manage external agency relationships, monitor campaign performance
Seniority
Senior, hands-on IC with leadership responsibilities
