Head of Marketing Expansion
Core
Define and own the end-to-end marketing strategy for Preply's Expansion mission, focusing on launching new subjects, scaling new markets, and reaching new learner segments beyond core language learning.
Role type
Senior IC Head of Marketing Expansion
Builds
New verticals (Non-Language Subjects), new audience segments, and expansion into emerging markets
Domain
EdTech / Online Language Learning / Global Expansion
Deliverable
product features
Required skills
Senior marketing leadership, go-to-market strategy, brand positioning, performance marketing, cross-functional stakeholder management, team building, analytical rigor, strategic planning
Preferred skills
Experience in high-growth international environments, experience launching into new categories, experience with brand extension
Technologies
None explicitly listed (via careerplan.io/jobs/4c335d3e-1f16-4beb-8aeb-54284401d3ed-head-of-marketing-expansion-at-preply)
Responsibilities
Define marketing vision for new verticals and segments, shape go-to-market strategy for new categories, drive brand positioning as a strategic enabler, set performance frameworks and KPIs, lead cross-functional alignment, own the playbook for scalable expansion
Seniority
Senior, hands-on IC