Regional Growth Manager - CIS
Core
Design and execute user acquisition, lifecycle management, and reactivation campaigns to drive growth in the CIS region for a crypto exchange.
Role type
Regional Growth Manager (CIS)
Builds
User acquisition and reactivation campaigns for Binance
Domain
Cryptocurrency / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
User acquisition, lifecycle management, reactivation campaigns, A/B testing, campaign optimization, data analysis, cross-functional collaboration
Preferred skills
Experience in crypto, fintech, tech, e-commerce, or mobile apps
Technologies
A/B testing tools, analytics platforms
Responsibilities
Drive user growth and reactivation through local growth initiatives and experiments; Launch and optimise acquisition and activation campaigns based on data and business priorities; Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; Monitor key growth metrics, analyse performance, and translate insights into actions; Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.