Retention Comms Specialist
Core
Plan, build, execute, and optimize owned-channel communications and lifecycle journeys to engage, retain, and reactivate audiences for LiSTNR and 7Plus.
Role type
Retention Comms Specialist
Builds
Owned-channel campaigns and automated customer journeys
Domain
Media / Digital Marketing
Deliverable
product features
Required skills
CRM and lifecycle marketing, marketing automation (Braze, Salesforce Marketing Cloud), copywriting, audience segmentation, A/B testing, data analysis, compliance management
Preferred skills
Stakeholder management, relationship building, project management in fast-paced environments
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Plan, build, test, and deploy email, push notification, and in-app messaging campaigns; Create and optimize campaign content and creative assets; Build and maintain audience segments and cohorts; Manage campaign execution and automation including offshore resource briefing; Monitor and report on campaign performance against KPIs
Seniority
Mid-level, hands-on IC