Vertical Marketing Lead, Tier 1 Banks
Core
Lead strategy and execution for Socure's identity trust platform within the Tier 1 Banking segment, driving pipeline, revenue growth, and competitive differentiation through vertical positioning and ecosystem partnerships.
Role type
Senior Vertical Marketing Lead (B2B SaaS/Fintech)
Builds
Industry-specific narratives, solution packaging, partner go-to-market strategies, and field enablement assets (decks, playbooks, battlecards, ROI tools).
Domain
Fintech / Identity Verification / Fraud Prevention
Deliverable
product features
Required skills
B2B vertical marketing strategy, ICP definition, value proposition development, cross-functional stakeholder influence, campaign management, analytical rigor, project management.
Preferred skills
Experience in high-growth SaaS, fintech, identity, fraud, or risk sectors; ability to translate complex AI/data capabilities into industry narratives.
Technologies
AI-driven platforms, data-centric technologies
Responsibilities
Define and execute vertical marketing strategy for the Tier 1 Banking GTM Pod; Develop clear ICPs, value propositions, use cases, and competitive positioning; Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights; Translate complex AI-driven capabilities into compelling, industry-specific messaging; Deliver field-ready enablement assets to improve win rates and accelerate deal velocity.
Seniority
Senior, hands-on IC (via careerplan.io/jobs/4b17c1c8-8933-4c43-806a-72d39358de1a-vertical-marketing-lead-tier-1-banks-at-socure)