Head of Integrated Marketing- FCM
Core
Lead global integrated marketing strategy to drive pipeline growth and customer lifetime value through lifecycle marketing, ABM, and campaign architecture.
Role type
Senior IC Head of Integrated Marketing
Builds
Global marketing framework, lifecycle strategies, and ABM programs for a travel group
Domain
Travel & Tourism / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, lifecycle marketing, Account-Based Marketing (ABM), campaign architecture, stakeholder management, commercial acumen, multi-region matrix operations, program scaling, data analysis
Preferred skills
Certifications in lifecycle marketing or ABM, experience with marketing analytics platforms
Technologies
Marketing analytics platforms, ABM tools, automation tools
Responsibilities
Define lifecycle marketing and campaign measurement frameworks, shape ABM strategy, own global prospect lifecycle strategy, develop integrated marketing strategies for pipeline progression, identify pipeline bottlenecks and implement interventions, design customer retention programs, govern global campaign architecture, analyze performance data for optimization, translate outcomes into commercial reporting
Seniority
Senior, hands-on IC