Performance Marketing Specialist
Core
Lead strategy, execution oversight, and quality assurance for multi-channel paid acquisition campaigns (search, social, video, programmatic) by managing external agency partners and optimizing performance.
Role type
Senior Performance Marketing Specialist (Agency Management & Strategy)
Builds
Multi-channel paid media campaigns across search, social, video, and programmatic platforms
Domain
Digital Marketing / Performance Advertising
Required skills
Paid Search Strategy (Google Ads, Microsoft Ads, SA360), Agency Management & QA, Programmatic Advertising (DSPs), Budget Management, Data Analysis & Attribution, A/B Testing, Stakeholder Management
Preferred skills
Technical Audience Marketing, Mobile Attribution (MMPs), Direct Media Buying
Technologies
Google Ads, Microsoft Ads, Search Ads 360, The Trade Desk, DV360, Singular, AppsFlyer, Adjust, Google Analytics, Looker, Tableau
Responsibilities
Manage external agency partners and ensure SLA compliance; Develop keyword strategies, bidding frameworks, and budget allocation plans; Oversee programmatic campaigns and direct media placements; Create performance dashboards and translate data into actionable insights; Conduct quality assurance reviews of campaign builds, tracking, and creative assets; Manage substantial monthly advertising budgets to optimize CPA, ROAS, and LTV/CAC.
Seniority
Senior, hands-on IC