Growth & Field Marketing Manager (Brand, Social & Events)
Core
Build a human, engaging brand and field marketing program for a global payroll and workforce management platform, driving pipeline through social content and events.
Role type
Growth & Field Marketing Manager (Brand, Social & Events)
Builds
Organic social presence, video-first brand content, events, activations, and customer advocacy campaigns.
Domain
B2B SaaS / HR Tech / Workforce Management
Deliverable
product features
Required skills
Field marketing strategy, organic social media management, video content creation, event planning and execution, project management, sales partnership, commercial mindset
Preferred skills
B2B SaaS experience, LinkedIn content creation, video editing, event ROI measurement, global remote-first company experience
Technologies
LinkedIn, video editing tools, event management platforms
Responsibilities
Own and grow organic social presence (primary focus: LinkedIn); Create engaging, video-first content (short-form, stories, thought leadership); Develop external brand identity; Execute field marketing strategy and events across priority markets; Manage event logistics, sponsorships, and vendors; Partner with Sales (AEs/SDRs) on event plans to generate pipeline; Turn events into extended content campaigns; Support customer advocacy initiatives; Track performance and optimize campaigns.
Seniority
Mid-level, hands-on IC
