Senior Digital Marketing Specialist
Core
Senior Digital Marketing Specialist driving B2B email lifecycle strategy, CRM automation, and cross-channel campaign execution to generate demand and accelerate pipelines.
Role type
Senior Digital Marketing Specialist (B2B Lifecycle & CRM)
Builds
End-to-end email lifecycle programs, automated customer journeys, and integrated cross-channel campaigns for B2B clients.
Domain
B2B Marketing, Digital Lifecycle, CRM Automation
Required skills
B2B email lifecycle strategy, CRM automation, segmentation, campaign execution, data-driven optimization, cross-channel integration, stakeholder management, Agile methodologies, platform administration, content workflow management
Preferred skills
AI/ML for personalization, predictive segmentation, advanced analytics, consulting experience
Technologies
Marketo, Salesforce Marketing Cloud, Klaviyo, Eloqua, Optimizely, Monday.com, Workfront, CMS, DAM, Analytics tools
Responsibilities
Design and execute B2B email lifecycle strategies and customer journey maps; Manage CRM platforms and automated prospect nurturing programs; Lead end-to-end email campaign execution and optimization; Collaborate with performance media teams for cross-channel alignment; Present performance insights and strategic recommendations to clients and stakeholders; Administer content management platforms and workflows; Identify and implement AI capabilities for personalization and automation.
Seniority
Senior, hands-on IC