Senior Field Marketing Manager
Core
Drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs.
Role type
Senior Field Marketing Manager (B2B/SaaS)
Builds
Regional field programs, events, roadshows, executive engagements, and ABM initiatives
Domain
High-tech, Enterprise B2B, SaaS
Required skills
Field marketing strategy execution, ABM program design, sales partnership, multi-channel program management, budget management, vendor management, marketing automation, CRM proficiency, data analysis
Preferred skills
Enterprise/strategic account support, ABM platforms and intent data tools, channel/GSI/alliance partner experience, global/multi-region experience
Responsibilities
Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities; Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives; Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion; Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement; Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences; Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership; Manage regional marketing budgets and ensure strong ROI across all initiatives; Work with external vendors, agencies, and partners to scale execution and impact; Support NiCE's annual user conference by managing field pass distribution and communication.
Seniority
Senior, hands-on IC
