Marketing Manager
Core
Develop and execute account-based marketing strategies to drive revenue growth and deepen penetration in the mining sector across South America.
Role type
Senior B2B industrial marketing manager (account-based)
Builds
Regional account-based marketing strategies, sales enablement content, and tailored customer campaigns
Domain
Mining resources / Industrial B2B
Required skills
Account-based marketing management, B2B industrial marketing, market intelligence, account planning, campaign management, CRM proficiency, solution marketing, value proposition development, regional go-to-market leadership
Preferred skills
Experience with mining supply chains, technical expertise translation, stakeholder mapping, cross-functional coordination
Technologies
CRM platforms, marketing automation tools
Responsibilities
Develop regional account-based marketing strategy aligned with revenue objectives; Select and prioritize target accounts mapping operations and decision pathways; Partner with Sales to strengthen account penetration and manage pipeline; Translate technical operational expertise into customer value propositions and campaigns; Build sales enablement content and measure commercial outcomes; Coordinate cross-functional delivery maintaining safety and compliance standards
Seniority
Senior, hands-on IC
