Data and Strategy Director
Core
Develop innovative data strategies and drive marketing transformation for a portfolio of leading clients to maximize revenue.
Role type
Senior IC data and strategy director
Builds
Mid-term data-centric strategic plans and frameworks for client brand growth and media effectiveness
Domain
Media marketing, AdTech, MarTech
Required skills
Data strategy development, media and marketing effectiveness analysis, first-party data strategy, technology adoption (AdTech/MarTech), storytelling, team coaching
Preferred skills
Challenger strategy creation, knowledge building
Technologies
AdTech, MarTech, Brainlabs proprietary Tech
Responsibilities
Diagnose data challenges and set strategic vision for key clients, drive adoption of data technologies, create first-party data strategies, provide data leadership in pitches, contribute to team growth and strategy direction
Seniority
Senior, hands-on IC with mentorship