Data Strategy Manager
Core
Design, implement, and optimize data strategies (AdTech, MarTech, 1PD) for a major FMCG client, translating business objectives into actionable data solutions.
Role type
Senior IC data strategy manager
Builds
Actionable data methodologies and cross-channel audience ecosystems for media clients
Domain
Media technology, AdTech, MarTech, First-Party Data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Data strategy, AdTech/MarTech strategy, First-Party Data management, CDP/DMP/DSP evaluation, Web analytics, Privacy regulation compliance, Cookieless environments, Digital media ecosystem knowledge, Customer journey optimization, Project management
Preferred skills
SQL, Python, R, Clean rooms, 3rd Party Data integration, Up-selling/Cross-selling strategies
Technologies
CDPs, DMPs, DSPs, GA4, Adobe Analytics, Power BI, Tableau, Looker
Responsibilities
Translate client business briefings into comprehensive data strategies defining cross-channel audience ecosystems; Evaluate and audit client technology tools (CDPs, DMPs, DSPs, Web Analytics) to recommend optimal architecture; Coordinate and mentor junior team members ensuring quality and workload distribution; Lead data projects from conception to success measurement; Act as primary client interface for data strategy, simplifying technical concepts for non-technical stakeholders; Identify and integrate new data provider solutions (cookieless, clean rooms, 3rd Party Data) to enrich internal product portfolio; Collaborate on up-selling/cross-selling opportunities and technical proposals for new business pitches
Seniority
Senior, hands-on IC with mentorship responsibilities