Director Data Strategy (Mensch)
Core
Strategic backbone and business lead for the Data Strategy Unit, responsible for end-to-end data strategy for key clients, team leadership, and new business development in data-driven marketing.
Role type
Director, Data Strategy Consulting
Builds
Data strategy roadmaps, audience-first strategies, and business cases for media and marketing clients
Domain
Media, Advertising, Data & Marketing Technology
Required skills
Team leadership, data strategy, first-party data collaboration, data clean rooms, CDPs, DSPs, AI/ML concepts, measurement frameworks, agile project management, business case development
Preferred skills
Inclusive leadership, thought leadership, cross-functional collaboration
Technologies
Data Clean Rooms, CDPs, DSPs, WPP Open, Open Media Studio, Open Intelligence, InfoSum
Responsibilities
Lead and develop a high-quality team of Data Strategists; define and execute end-to-end data strategies for focus clients; shape the use of modern advertising technologies and connect client roadmaps with AI and audience product innovations; act as a strategic advisor to C-level stakeholders to translate business goals into data-driven strategies; develop market-ready playbooks and standards for audience strategies and governance; drive new business in Data Strategy and ensure profitability; position WPP Media as a thought leader through executive briefings and case studies.
Seniority
Director, hands-on IC with team leadership