Executive Director, Business Analytics
Core
Define and execute data strategy to deliver bleeding-edge marketing sciences solutions, acting as a trusted advisor to unlock strategic opportunities for clients.
Role type
Executive Director, Business Analytics (Strategy & Leadership)
Builds
Strategic data roadmaps, audience solutions, and high-quality marketing sciences services for client portfolios.
Domain
Marketing Analytics & Data Science
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing analytics strategy, data strategy definition, audience-based marketing, integrated marketing planning, budgeting & revenue forecasting, ROI development, thought leadership, team leadership & mentorship, stakeholder management, project management
Preferred skills
Agency-side media campaign planning, knowledge of clean rooms & attention measurement, emerging ad-tech adoption
Technologies
Data lakes, data clean rooms, 1st/3rd party data solutions, aggregated & user-level data
Responsibilities
Set vision and roadmap for marketing sciences solutions; develop client relationships and provide strategic advisory; lead and mentor direct reports; build playbooks to standardize service delivery; drive revenue goals for Marketing Sciences; investigate impact of new data sources and technologies.
Seniority
Executive, hands-on leadership with strategic oversight