Consultant-e Data x Media senior
Core
Senior consultant bridging data and media to solve client challenges in digital marketing operations, ad tech, and media measurement.
Role type
Senior IC data consultant (media & ad tech)
Builds
Ad tech solutions, media measurement strategies, and data-driven marketing transformations for major clients.
Domain
Digital marketing, AdTech, MarTech, media analytics
Deliverable
client delivery
Required skills
Digital marketing strategy, AdTech/MarTech expertise, web analytics, media attribution, media measurement, project management, stakeholder management, English fluency
Preferred skills
Consulting experience, data science use case implementation (MMM, regression), CRM integration, server-side tracking, Campaign Manager governance
Technologies
Campaign Manager, UTM tracking, CRM platforms, Data Platform Média, Cloud data stacks
Responsibilities
Rationalize and strategize advertising account architectures; manage campaign naming conventions and URL tracking tools; lead media tracking projects (server-side, replatforming); build connectors for CRM audience and offline conversion imports; develop 1P audience strategies for digital media; govern Campaign Manager access and configurations; conduct media measurement analyses; manage media dashboard projects; implement advanced data science use cases for media measurement.
Seniority
Senior, hands-on IC with management trajectory