Expert Lead Data Strategy (Mensch)
Core
Translate complex business, marketing, and media challenges into actionable data strategies for clients, covering use cases, technology roadmaps, and implementation.
Role type
Senior data strategy consultant (individual contributor)
Builds
Data strategy roadmaps, audience-first strategies, and client activation paths
Domain
Marketing, Media, AdTech/MarTech, Data Consulting
Required skills
Data strategy, Data consulting, datengetriebenem Marketing, Media, AdTech/MarTech, Audience strategy, Data infrastructure, Measurement frameworks, Agile project management, Workshop facilitation, Executive communication
Preferred skills
Private Data Networks, Data Clean Rooms, CDPs, DSPs, AI planning, Thought leadership
Technologies
WPP Open, Open Intelligence, InfoSum, Data Clean Rooms, CDPs, DSPs
Responsibilities
Lead strategic data mandates for key clients, moderate executive workshops for C-level stakeholders, conceptualize audience-first strategies, evaluate and design data technology roadmaps, translate strategies into concrete decisions, set standards for governance and decision processes, coach colleagues, and contribute to business development pitches.
Seniority
Senior, hands-on IC