Senior Performance Marketing Specialist
Core
Execute and optimize paid acquisition campaigns across social, search, and app channels to drive high-quality customer acquisition and scalable commercial outcomes for a cryptocurrency and investment platform.
Role type
Senior Performance Marketing Specialist (Paid Acquisition)
Builds
Paid media campaigns, landing pages, and creative assets for a global investment platform
Domain
Fintech / Cryptocurrency / Investment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social, paid search, app acquisition, campaign pacing, budget management, bid management, audience targeting, A/B testing, cohort analysis, tracking hygiene, data interpretation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Build, launch, and continuously optimize campaigns across agreed paid acquisition channels; Manage daily pacing, budgets, bids, audience targeting, and overall campaign hygiene; Run structured creative and landing-page experiments driven by clear, actionable hypotheses; Produce accurate, decision-useful performance reports while collaborating with Analytics to refine tracking and data interpretation; Share actionable platform insights and execute campaign updates rapidly without compromising control or quality
Seniority
Senior, hands-on IC
