Head of SMM
Core
Guide organizational growth by driving strategic multi-channel engagement to scale brand presence and commercial outcomes for an international iGaming product provider.
Role type
Head of Social Media Marketing (SMM)
Builds
International iGaming brands and B2B solutions for gambling operators
Domain
Interactive entertainment / Real-money gaming
Deliverable
product features
Required skills
Multi-channel paid media strategy, team mentorship, content distribution, campaign tuning, measurement framework design, community engagement, stakeholder influence, digital culture expertise, performance marketing, analytics proficiency
Preferred skills
Experience with emerging platforms, novel format experimentation, executive leadership
Technologies
Meta, TikTok, Instagram, X, YouTube, Reddit, Sprout, Brandwatch, Looker Studio
Responsibilities
Direct comprehensive channel strategies across paid networks; Define and scale media distribution; Supervise daily channel functions; Establish multi-stage distribution initiatives; Design measurement frameworks; Champion community engagement and creator partnerships; Collaborate with production, retention, and product teams; Drive continuous experimentation; Serve as internal advocate for channel strategy
Seniority
Senior, hands-on IC with executive capabilities
