Performance Marketing Manager
Core
Plan, build, launch, and optimize in-house customer-acquisition campaigns across paid social, paid search, and organic social to drive subscription growth.
Role type
Senior hands-on performance marketing manager
Builds
Customer acquisition campaigns for The Economist's subscription business
Domain
Media and information services / Digital performance marketing
Required skills
Paid social media planning and execution, Paid search campaign management, Media budget management, Conversion rate optimization, Data analysis and reporting, Cross-functional collaboration
Preferred skills
Experience with LinkedIn, Reddit, TikTok, Apple Search Ads, DV360, DSPs, Web analytics tools (Google Analytics, Amplitude, Looker Studio)
Technologies
Google Ads, Meta Ads Manager, Google Analytics, Amplitude, Looker Studio, Excel, Google Sheets
Responsibilities
Plan and optimize paid search and social campaigns aligned to CPA and ROAS objectives, Manage day-to-day campaign execution and bidding strategies, Develop channel strategies and media plans, Partner with creative teams to test ad creative, Work with analytics teams on measurement and attribution, Produce campaign performance reports, Optimize organic social content (via careerplan.io/jobs/4979555101-performance-marketing-manager-at-theeconomistgroup)
Seniority
Senior, hands-on IC