Senior Digital Analytics Engineer
Core
Build and customize digital analytics implementations, manage data workflows, and support data-driven decision-making for The Economist Group's media and information services.
Role type
Senior Digital Analytics Engineer
Builds
Digital analytics implementations, data workflows, and measurement strategies for web and mobile platforms
Domain
Media & Information Services / Digital Analytics
Required skills
JavaScript, HTML5, CSS3, DOM, Google Tag Manager, Tealium, Amplitude Analytics, BigQuery, SQL, Web markup, Data layer architecture, API integrations, Marketing tech stack management, GDPR/CCPA compliance
Preferred skills
Google Ads, Facebook Ads, Attribution platforms (Branch, AppsFlyer), A/B testing tools (Optimizely, Adobe Target), Server-side tracking, Web frameworks, Server-side coding (via careerplan.io/jobs/4977052101-senior-digital-analytics-engineer-at-theeconomistgroup)
Technologies
Amplitude, Google Analytics, Tealium, Google Tag Manager, BigQuery, Parse.ly, Jira, Confluence, Snowflake, Meta, LinkedIn, Outbrain
Responsibilities
Audit, build, and customize Amplitude Analytics and Tealium implementations; Configure tracking and visualize data for clients; Write measurement strategy documents; Build data workflows and query data in BigQuery; Lead marketing integrations with ad platforms and external partners; Manage the marketing tech stack including API integrations and attribution platforms
Seniority
Senior, hands-on IC
