Martech Engineer
Core
Build and maintain the end-to-end measurement layer for paid marketing acquisition, including tag management, server-to-server conversion tracking, and data validation.
Role type
Martech Engineer (Measurement & Attribution)
Builds
Measurement stack, server-side GTM containers, conversion APIs, and monitoring systems for paid media campaigns.
Domain
Digital Marketing Technology / Web Analytics / Attribution
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
JavaScript, TypeScript, Google Tag Manager (server-side), Conversion APIs (Meta CAPI, Google Enhanced Conversions), SQL, Web Performance optimization, Consent Mode v2
Preferred skills
CDP platforms (Segment, RudderStack, Snowplow), Product analytics (GA4, Amplitude, PostHog), dbt, Next.js, Incrementality testing
Technologies
Google Tag Manager, Meta CAPI, Google Enhanced Conversions, SQL, Next.js
Responsibilities
Own tag manager setup and review changes, fix tracking bugs and debug attribution discrepancies, build server-to-server conversion tracking, improve script performance and Core Web Vitals, enforce consent and regional restrictions, define event schema and UTM conventions, build monitoring and alerting for the measurement stack
Seniority
Individual Contributor (IC)
