Senior Analytics Engineer (Marketing)
Core
Senior Marketing Analytics Engineer focused on measurement and signal engineering to ensure accurate conversion signals for ad platforms.
Role type
Senior IC marketing analytics engineer (ad tech)
Builds
Conversion pipelines, monitoring alerts, ad-hoc reports, and custom marketing datasets for performance marketing campaigns.
Domain
Digital advertising, performance marketing, and data engineering
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Advanced SQL, Google Tag Manager, ad platform expertise (Meta/Google/TikTok), server-side tracking, UTM management, data warehouse management, visualization tools
Preferred skills
Mobile attribution (SKAdNetwork), incrementality testing, Meta CAPI, LTV modeling, Airflow, dbt
Technologies
Google Tag Manager, Tableau, Meta EMQ, Google Ads, Airflow, dbt, AppsFlyer, Adjust
Responsibilities
Design and maintain conversion pipelines for ad networks; manage GTM releases and implement pixels; monitor signal quality and build alerts; maintain UTM parameters and attribution; build ad-hoc reports for conversion values and funnel metrics.
Seniority
Senior, hands-on IC
