Senior Marketing Data Analyst
Core
Senior Marketing Analyst focused on measurement and signal engineering to ensure accurate conversion signals for Meta, Google Ads, and TikTok.
Role type
Senior IC marketing data analyst (ad tech)
Builds
Conversion pipelines, monitoring alerts, and custom marketing datasets for performance marketing campaigns.
Domain
Digital advertising, performance marketing, and data engineering
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, Google Tag Manager, Tableau/Looker, server-side tracking, ad platform campaign setup, UTM management, signal quality monitoring
Preferred skills
Mobile attribution (SKAdNetwork), incrementality testing, Meta CAPI, LTV modeling, Airflow/dbt
Technologies
Google Tag Manager, Tableau, Meta EMQ, Google Ads, Airflow, dbt, AppsFlyer, Adjust
Responsibilities
Partner with Marketing and ad networks to optimize conversion signals; Design and maintain S2S integrations for ad networks; Set up new ad platform integrations; Manage GTM releases and pixel implementation; Monitor signal quality and build alerting systems; Maintain UTM parameters and attribution; Build ad-hoc reports and define Signal Engineering metrics.
Seniority
Senior, hands-on IC
