CRM Manager – Marketing Sendouts Specialist
Core
Execute multi-channel marketing sendouts (Email, SMS, Web App, Push) and manage operational workflows for customer retention campaigns in the iGaming industry.
Role type
CRM Manager – Marketing Sendouts Specialist
Builds
Multi-channel marketing campaigns (Email, SMS, Web App, Push Notifications)
Domain
iGaming / Digital Marketing
Required skills
Multi-channel campaign execution, CRM platform management, cross-functional coordination, campaign analytics, process optimization, proofreading
Preferred skills
Experience in iGaming, Fintech, or E-commerce, familiarity with custom-built CRM tools, Google Workspace proficiency
Technologies
Proprietary CRM platform, Google Workspace
Responsibilities
Own end-to-end operational setup, targeting, testing, and distribution of marketing sendouts; Act as primary operational link between CRM strategy and execution; Partner with Content and Design teams to align creative assets; Conduct pre-campaign testing and post-campaign analysis; Maintain campaign tracking and report KPIs; Maximize internal CRM engine capabilities
Seniority
Mid-level, hands-on IC
