CRM manager (Italian Market)
Core
Data-driven marketing professional responsible for customer engagement, retention, and reactivation strategies to maximize customer lifetime value in the Italian iGaming market.
Role type
CRM Manager (Italian Market)
Builds
Personalized multi-channel campaigns and customer journeys for casino and sports betting brands
Domain
iGaming (Casino and Sports Betting)
Required skills
CRM strategy development, multi-channel campaign execution, customer data analysis, audience segmentation, KPI tracking, competitor monitoring, Italian market expertise, iGaming player lifecycle knowledge, CRM system proficiency
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and optimize CRM strategies for retention and engagement; Execute personalized multi-channel campaigns; Analyze customer data for segmentation and insights; Collaborate cross-functionally on promotions; Track and monitor key KPIs; Monitor competitor activities for compliance and competitive edge