Sales Manager (Wholesale)
Core
Lead wholesale growth and commercial performance for the Australian Football League (AFL) partnership across key retail channels in Australia.
Role type
Senior Sales Manager (Wholesale)
Builds
Wholesale sales strategy and commercial performance for the AFL partnership
Domain
Sports merchandise / Licensed apparel / Australian retail
Required skills
Strategic account development, sales planning and forecasting, margin target delivery, cross-functional leadership, market intelligence analysis, negotiation, data-driven decision making, category strategy alignment
Preferred skills
Experience in sports or licensed apparel sector, knowledge of Australian retail landscape, proficiency with AI and digital tools
Technologies
Excel, Microsoft Office Package, AI-enabled insights tools
Responsibilities
Drive wholesale growth and commercial performance across key retail channels; Build strong relationships with strategic retail partners; Lead sales planning, forecasting, and performance tracking; Partner cross-functionally with product, retail, and supply chain teams; Identify new market opportunities and commercial white space; Shape category strategy and range direction based on market feedback
Seniority
Senior, hands-on IC