Senior Manager Programmatic
Core
Oversee programmatic media planning and buying for Pfizer's portfolio brands, serving as a strategic partner to Integrated Media leads to drive business outcomes.
Role type
Senior Manager, Programmatic Media
Builds
DTC and HCP programmatic campaigns across a wide array of portfolio brands
Domain
Pharmaceutical marketing, Programmatic advertising
Required skills
Programmatic media planning and buying, Cross-channel media strategy, Team leadership, Vendor and agency relationship management, Digital partnership negotiation, Ad quality and fraud prevention, Campaign optimization, Stakeholder collaboration
Preferred skills
Pharmaceutical marketing experience, Video upfront process experience, Media measurement expertise, Analytical mindset
Technologies
Programmatic platforms, Supply-side platforms, Ad exchanges, Data partners
Responsibilities
Oversee a team of programmatic Managers, Develop and execute programmatic advertising strategies, Manage relationships with programmatic platforms and media agencies, Integrate diversity initiatives into buying processes, Lead ad quality improvement efforts, Partner with stakeholders to improve digital activation timelines
Seniority
Senior, hands-on IC with leadership responsibilities