Senior Email Marketing Specialist
Core
Manage end-to-end CRM strategy and communications plans with a specific focus on email, push notifications, and in-app messages to drive user retention and revenue.
Role type
Senior Email Marketing Specialist (CRM)
Builds
Targeted communications, special offers, and data-driven insights for Fever's user base
Domain
Live entertainment and culture technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, copywriting, A/B testing, dynamic templates, customer lifecycle mapping, behavioral data analysis
Preferred skills
Mobile and web marketing experience, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Develop and execute CRM strategy and communications plans; refine multi-channel comms and retention strategies; define customer lifecycle and contact strategies; track and analyze campaign success metrics; own weekly/monthly reporting and ad hoc deep dives
Seniority
Senior, hands-on IC