Content & Channel, Manager
Core
Develop, coordinate, and execute omnichannel content strategies aligned with Pfizer's brand and go-to-market objectives to deliver seamless customer experiences.
Role type
Manager, omnichannel content strategy
Builds
Integrated channel planning and personalized content execution across markets
Domain
Healthcare marketing / Omnichannel content
Deliverable
product features
Required skills
Strategic planning, project management, content orchestration, localization management, compliance governance, stakeholder facilitation, data analysis, digital tool proficiency, change management
Preferred skills
Agile/SCRUM methodology, SEO/SEM strategy, A/B testing, Adobe Analytics/Tableau familiarity, complex cross-functional project management
Technologies
Marketo, Adobe Suite, Adobe Analytics, Tableau, PfizerPRO
Responsibilities
Develop integrated market-specific omnichannel strategic plans; Advise brand teams on designing and delivering optimized content; Manage content localization and regulatory compliance; Monitor customer journeys to identify optimization opportunities; Build omnichannel content capabilities across marketing teams; Align with internal stakeholders and external agencies for seamless execution.
Seniority
Manager, hands-on leadership