Senior Digital Analytics Manager
Core
Lead strategy, governance, and delivery of digital analytics and data across web and app platforms to drive business performance and customer outcomes.
Role type
Senior Digital Analytics Manager
Builds
Digital platforms, personalized experiences, and A/B tests
Domain
Lottery and gaming industry, digital analytics, MarTech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Digital analytics strategy, team leadership, Adobe ecosystem expertise, A/B testing, data activation, stakeholder management
Preferred skills
Customer analytics, eCommerce experience, personalization software proficiency
Technologies
Adobe Analytics, Google Analytics, CDPs, A/B Testing tools, MarTech platforms
Responsibilities
Define and execute analytics strategy and roadmap, lead and develop analytics team, oversee governance of Adobe ecosystem, translate data into actionable insights
Seniority
Senior, hands-on IC with leadership responsibilities