Director of Sales- Trellis
Core
Foundational sales leadership role building go-to-market motion from 0 to 1 for Trellis, a startup incubator brand modernizing transportation and carrier management for small and mid-sized businesses.
Role type
Director of Sales (Founder mindset, building from scratch)
Builds
Trellis's go-to-market motion, sales processes, messaging, and early customer acquisition
Domain
Transportation, logistics, and supply chain (last-mile carriers)
Required skills
Sales leadership, customer acquisition, ICP definition, product strategy, pricing strategy, CRM management, partnership development, complex solution selling
Preferred skills
Early-stage startup experience, entrepreneurial environment, ambiguity tolerance, hands-on execution
Technologies
CRM systems, sales enablement tools
Responsibilities
Drive early customer acquisition and close lighthouse deals, define initial ICPs and buyer personas, shape product value proposition and positioning, develop sales processes and collateral, establish forecasting and metrics, identify key partnerships
Seniority
Director, hands-on IC with strategic influence