Marketing Manager
Core
Adapt Lynx's global brand strategy to the Brazilian market, execute demand generation campaigns, and support local commercial growth for a financial crime tech company.
Role type
B2B Marketing Manager (Financial Crime Tech)
Builds
Demand generation campaigns, sales enablement materials, and brand visibility for the Brazilian market.
Domain
Financial services / Fintech / Fraud Prevention / AML
Deliverable
product features
Required skills
B2B marketing execution, demand generation, event management, sales enablement, social media management, market localization, cross-functional collaboration, vendor management, data-driven marketing
Preferred skills
HubSpot, Salesforce, fintech/AML domain knowledge, postgraduate studies
Technologies
HubSpot, Salesforce
Responsibilities
Adapt global messaging for the Brazilian market, design and execute demand generation campaigns, coordinate industry events and webinars, create sales presentations and corporate materials, manage corporate social media presence, collaborate with Sales/Pre-Sales teams, manage external vendors, measure marketing impact via business metrics.
Seniority
Mid-Senior, hands-on IC
