Senior Campaign Manager
Core
Build and own multi-channel, full-funnel B2B SaaS marketing campaigns from brief to execution, managing timelines, budgets, and cross-functional teams to drive new logo acquisition and demand generation.
Role type
Senior Campaign Manager (B2B SaaS)
Builds
Integrated, full-funnel, multi-channel marketing campaigns
Domain
B2B SaaS Marketing
Required skills
Multi-channel campaign execution, Project management, Marketing analytics, Content repurposing, KPI tracking, Cross-functional collaboration
Preferred skills
Process optimization, Risk management, Creative storytelling
Technologies
Teamwork, Dreamdata, Lightdash, Jasper
Responsibilities
Build and own multi-channel, full-funnel campaigns from brief to execution; Partner with Campaign Team Lead on gating decisions and campaign briefs; Build and own the project plan and coordinate experts across social, content, paid, email and webinars; Maintain standard operating procedures, naming conventions, and reusable campaign templates; Review campaign elements for quality and brand alignment; Establish and track KPIs to flag cycle-time bottlenecks and SLA slips; Analyze campaign data and turn results into learnings and recommendations.
Seniority
Senior, hands-on IC