Product Marketing Manager
Core
Drive measurable growth for Lucanet's CFO solution platform by leading go-to-market initiatives, translating complex product capabilities into customer-centric value propositions, and building sales enablement assets.
Role type
Product Marketing Manager (SaaS)
Builds
Go-to-market strategies, messaging frameworks, engagement plans, and enablement assets for a CFO solution platform
Domain
Finance & Tax Technology (SaaS)
Deliverable
product features
Required skills
Product positioning and messaging, Go-to-market execution, Win-loss analysis, Storytelling, Competitor tracking, Data-driven decision making
Preferred skills
Experience with Gong, Salesforce, or Lightdash, Transforming features into value propositions, Aligning cross-functional teams
Technologies
Gong, Salesforce, Lightdash
Responsibilities
Lead go-to-market initiatives including launch strategies and messaging frameworks; Translate complex product capabilities into clear value propositions; Drive win-loss analysis using data tools; Plan and execute GTM activities like webinars and video content; Build and scale enablement assets; Partner with Product, Sales, and Marketing for consistent messaging; Track competitors and equip teams with battlecards.
Seniority
Mid-Senior, hands-on IC
