Senior CRM Specialist
Core
Execute end-to-end CRM strategy and communications plans to drive user retention and engagement across email, push notifications, and in-app messages.
Role type
Senior CRM Specialist (Digital Marketing)
Builds
Personalized customer experiences and retention campaigns for Fever's live entertainment platform.
Domain
Live entertainment and culture technology
Deliverable
product features
Required skills
Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, A/B testing, dynamic templates, customer lifecycle mapping, multi-channel communication strategy, data analysis, copywriting
Preferred skills
Mobile and web marketing experience, commercial acumen, time management
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy; refine multi-channel communications and retention strategies; define customer lifecycle and contact strategies; track and analyze campaign success metrics; own weekly/monthly reporting and ad-hoc deep dives.
Seniority
Mid-level, hands-on IC
