Head of Marketing Strategy
Core
Lead global growth engine by defining and executing paid acquisition marketing strategy to drive user acquisition, visibility, and sales across diverse channels.
Role type
Senior IC Head of Marketing Strategy (Performance Marketing & User Acquisition)
Builds
Global user acquisition campaigns and scalable paid media operations for a live entertainment platform
Domain
Live entertainment / Digital marketplaces / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic vision, P&L ownership, performance marketing, data-driven decision-making, team leadership, attribution modeling, budget management, cross-functional collaboration, global mindset
Preferred skills
Experience in digital marketplaces, consumer tech, or entertainment platforms, creative experimentation, automation expertise
Technologies
Meta, TikTok, Google, TV, Paid Search, Paid Social, Display, Programmatic, Affiliates
Responsibilities
Define and execute global acquisition marketing strategy, own acquisition P&L, manage millions in annual media investment, lead cross-functional marketing organization, oversee paid acquisition across channels, build and mentor acquisition marketing team
Seniority
Senior, hands-on IC with strategic leadership
